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Rafaela Sousa

Rafaela Sousa

30 May 2024

Ball Corporation and CavinKare collaborate on sustainable packaging for milkshakes

Ball Corporation and CavinKare collaborate on sustainable packaging for milkshakes

Ball Corporation has partnered with Indian company CavinKare to introduce retort aluminium cans for milkshakes. This collaboration aims to shake up the dairy sector in India by leveraging Ball Corporation's expertise in sustainable packaging. The new retort two-piece aluminium cans will be used for CavinKare’s milkshake flavours, including Badam, Gulkhand, Rajbog and Rabri, aligning with the growing consumer demand for ready-to-drink beverages. Manish Joshi, commercial director at Ball Beverage Packaging Asia, said: "Dairy and dairy alternatives have been an integral part of India and are forecast to grow at a CAGR of 4.1% by 2028. Our focus is on the RTD segment, which is expected to grow faster due to unique flavour offerings for consumers to choose from." He continued: "Ball India has invested in the capability to produce retort aluminium cans specifically tailored to the demands of the dairy market. This expansion of our portfolio underscores our dedication to both product innovation and sustainability, allowing a wide variety of flavoured dairy products to be packaged in our aluminium cans." The aluminium cans are designed to withstand the retort process, ensuring the preservation of flavour, nutrients and freshness of dairy products. They also cater to the modern consumer’s on-the-go lifestyle, offering convenience and sustainability. Mallikeswaran KG, business head of the beverages division at CavinKare, added: "CavinKare is thrilled to embark on this journey towards sustainable packaging options with Ball Corporation. Our transition to aluminium cans underscores our commitment to delivering superior quality products while minimising our environmental footprint." The lightweight and durable nature of the two-piece aluminium cans also offers benefits such as reduced transportation costs and protection against light and oxygen, ensuring optimal product freshness and quality. Mallikeswaran said: "Our transition to aluminium cans reflects our dedication to making responsible choices that benefit both our consumers and the planet. We recognise the importance of sustainability in today's world and are actively moving towards achieving a 100% commitment to more sustainable packaging as we focus on staying at the forefront of eco-conscious innovation."

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