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Barebells adds new flavour to soft protein bars portfolio

Barebells has expanded its soft protein bars portfolio with the introduction of a new flavour: Coco Choco. Barebells' Soft Bar Coco Choco is a coconut-infused soft protein bar covered in a smooth milk chocolate coating. The bar contains over 10% coconut flakes, provides 16g of protein, has a soft texture and no added sugar. Coco Choco joins the brand's soft bar portfolio alongside Caramel Choco, Salted Peanut Caramel and Banana Dream. “We are excited to bring another soft bar to the UK," said Matt Hollier, managing director at Vitamin Well UK and Ireland, the parent company of Barebells. "The consumer response to the soft bars has been overwhelmingly positive, and Coco Choco complements the existing candy-like range perfectly with its unique taste and unbelievable texture." The new bar will be available for purchase from WHSmith and on Amazon.

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