top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
FoodBev Media

FoodBev Media

5 May 2008

Barr Soft drinks opts for retro pop

Barr Soft drinks opts for retro pop

Glasgow-based drinks firm AG Barr, best known for its Irn Bru is to put the fizz back into nostalgic carbonated soft drinks. The four flavours being introduced are dandelion and burdock; traditional lemonade; ginger beer and cream soda with a hint of raspberry.

Competing against Coca-Cola's new Schweppes Classic brand, head of marketing for Barr Soft Drinks, Adrian Troy said the new range would be in shops within weeks. He added: "They have an authentic taste unlike any other soft drink."

The firm's commercial director Jonathan Kemp insisted the authentic flavour would differentiate their products from the company's rivals.

Growing adult drinks market The value of the UK adult drinks market has grown to more than £100 million but sales are said to have slowed in the past year.

Related posts
bottom of page