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BAWLS Guarana announced a year-long partnership with IMG Fashion as the Official Energy Drink of Mercedes-Benz Fashion Week. BAWLS is keeping fashion’s elite caffeinated with its refreshing, citrus-infused flavour at five of the world’s most anticipated fashion shows for 2008.

BAWLS will enjoy exclusive sampling rights throughout the autumn and spring fashion week shows in New York and Los Angeles, as well as the series’ Miami Swim show in July. BAWLS will make its first stop of the series at Mercedes-Benz Fashion Week in New York at Bryant Park on February 1-8.