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UK snack brand Bear has introduced a new line of dual-flavoured fruit snacks, called Fruit Splits, specifically designed for older children. Fruit Splits is available in two flavours: strawberry & apple and raspberry & pineapple. The snacks are made with real fruit and contain no added sugar. Matthew Kitteridge, senior innovation manager at Urban Fresh Foods, commented: “We know that innovation is important for keeping children engaged with healthier options, which is why we’re launching Bear Fruit Splits in time for back-to-school when we know parents will be on the lookout for options from brands they know and trust. Bear Fruit Splits are easy to eat on the go, as they are individually packaged, making them ideal for lunchboxes.” “This launch is set to help us retain parents in the snacking category for longer through snacks that are attractive to older children, as well as our younger cubs. We recently launched Bear Fruit Treasures that targets a younger age range (from 3 years old), we have Yoyos to cater to our 4-6-year-old cubs, and now Fruit Splits takes us beyond that with a snack and Bear cards that will feel more grown-up for this age group.” Bear Fruit Splits will be available in a multipack for an RRP of £2.85.