BelliWelli adds Crunchy Peanut Butter Chocolate flavour to portfolio

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BelliWelli is releasing a new flavour, Crunchy Peanut Butter Chocolate, which joins its portfolio of better-for-you snacks. The new flavour joins the existing SKUs of Chocolate Chip, Strawberry Shortcake, Cinnamon Swirl and Birthday Cake. BelliWelli is a wellness brand that caters to consumers with gut issues such as IBS through its range of gluten- and dairy-free products, packed with probiotics. The Crunchy Peanut Butter Chocolate bar features a combination of soft peanut butter packed with quinoa crisps, peanut chunks and chocolate chips and is packed with fibre. The gluten-free bars will be launching in Sprouts stores in the US on 12 June for $2.99 and then d2c channels including Amazon shortly afterwards. The launch comes months after the wellness brand raised $15.4 million in a Series A funding round.