The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
21 February 2024
Brach’s unveils Easter-inspired confectionery
Ferrara Candy Company-owned brand Brach's has launched limited-edition brunch-inspired jelly beans for Easter. Inspired by brunch foods and drinks, Brach's Easter Brunch's jelly beans come in six flavours: blueberry maple pancake, chocolate glazed donut, mimosa, caramel cold brew, cinnamon roll and berry smoothie. In addition, the company has also introduced soft jellies to its portfolio. Brach's Springtime Soft Jellies feature a soft, chewy texture and juicy flavours. They come in five various fruity varieties: blue raspberry, fruit punch, watermelon, green apple and lemonade. The soft jelly sweets also come in seasonal shapes like flowers, Easter eggs, ducks and bunnies. Brach's Easter Brunch Jelly Beans and Springtime Soft Jellies are available at US retailers nationwide for a limited time.