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Campina has recently started making vla (custard), the traditional Dutch dairy treat, using Campina milk with a more balanced fatty acid composition and a lower sugar content.

The sweet taste so popular with millions of Dutch consumers won’t change, however. The new custard has been developed in response to the trend for tasty yet more responsible products that tie in with people’s daily consumption patterns.

As well as Campina custard, there's now Campina yogurt and traditional Campina porridges made from Campina milk, with a more balanced fatty acid composition. These have been available on the supermarket shelves since last spring. * Other healthier options* Following on from the changes it has made to its milk, Campina is also making its custard, yogurt and porridges using healthier Campina milk. The litre packs of Campina yogurt and Campina custard have also acquired a large screw cap for greater ease of use. These large caps are already in use on litre packs of Campina VlaFlip, allowing consumers to see the product attractively pouring out of the container.

Less sugar, no artificial sweeteners Campina is also responding to the trend for a more healthy lifestyle by reducing the sugar content in its custard. This was achieved through months of developing the product without the use of artificial sweeteners. Campina is confident that this innovation will make an important contribution to responsible nutrition.

"By extending the range of Campina products made with our healthy Campina milk, and by adding less sugar to our custards, we're responding to consumer demand for responsible products which are also very tasty," said Bas van den Berg, Managing Director of CPE Nederland.

Typical Dutch dessert treat Dutch consumers eat an average of eight litres of custard each year; it’s usually taken as a dessert after the main meal, especially in winter. The combination of its sweet taste, thick pouring consistency and shape of the packaging (a half or full-litre family pack) makes custard a typically Dutch dessert treat.

Campina is also an important supplier of sweet desserts to other countries, such as Germany and Belgium, but most of these are sold in individual portion packagings.