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*Campina was the bestselling brand in Dutch supermarkets for the sixth year in a row, according to market research agency IRI in a list compiled for the Foodmagazine trade journal. *

The strong increase in the consumption of healthy dairy made by Campina has led to growth in turnover for supermarkets, generated specifically through the sale of the Campina brand.

First place in the retail top 100 was assigned to the following products, which the dairy organisation markets under the Campina brand in the Netherlands: Campina milk, yogurt, custard, cream and coffee creamer, Campina Optimel (yogurt drinks, yogurts, quark and custard with zero fat, no added sugar), Campina Vifit (for balanced intestinal flora) and Campina Botergoud (butter).

An important factor in the consolidation of the company's position is due to higher sales of extra-healthy dairy products. Campina Optimel in particular made spectacular strides.

The flip side is a lower brand turnover in the shrinking milk and custard segment. Growth of the breakfast dairy product Goede Morgen, and the chilled coffee drink Café Fresco, have further underscored the position of the brand. Turnover from supermarket sales of Campina brands rose to more than €380 million in 2007.