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16 June 2023

Challenge Butter and Lawry's launch new butter snack spread

Challenge Butter and Lawry's launch new butter snack spread

Challenge Butter has partnered with McCormick-owned seasoned salt brand, Lawry's, to launch a new butter-based, seasoned snack spread in the US. Challenge Seasoned Butter Snack Spread is a combination of "freshly churned" Challenge Butter and Lawry's signature blend of salt, herbs and spices. Michael Burdeny, president of Challenge Dairy Products, Challenge Butter's parent company, said: "Our Butter Snack Spread line is designed to bring more flavour to our consumers, so we are thrilled to add Lawry's, a family favourite kitchen staple to our latest offering...We predict fans of both will be ecstatic to easily elevate their snacks and meals with this new versatile butter." The butter snack spread is available at select retailers nationwide, including Walmart, Albertsons, Meijer, HEB and Raley's, for an SRP of $3.99 per 6.5oz tub.

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