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FoodBev Media
27 August 2008
Clearly Canadian and Cott sign agreement
*Clearly Canadian Brands has announced the signing of an agreement with Cott Corporation, the largest private bottling group in the world, to bottle Clearly Canadian Beverages in 20oz and 1-litre PET. *
Under the terms of the agreement, Cott Corporation will bottle Clearly Canadian sparkling flavoured waters at strategically located Cott facilities for distribution throughout North America. In addition, the company will continue to sell its traditional glass bottles.
Bobby Genovese, CEO of Clearly Canadian Brands, said: "We're pleased to have signed an agreement with Cott Corporation. This allows us to team up with one of the largest beverage bottling and retailing organisations in the world. With this agreement, we will begin producing and delivering our popular drinks in a cost-effective manner, resulting in a more profitable business model and better pricing for the consumer.
"By utilising all of the benefits afforded by working with a world class bottler, we believe we're on track to once again assume a branded leadership position in the large, sparkling flavoured beverage category."