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21 May 2024

Cloetta launches non-HFSS gummy Chewits

Cloetta launches non-HFSS gummy Chewits

Cloetta-owned confectionery brand Chewits has introduced the brand's 'first-ever' soft gummies: Chewits Jewels. Dusted with sugar, the pyramid-shaped sweets blend the texture of gummies with the signature chewiness of Chewits. Chewits Jewels, offered in both Fruity and Xtreme Sour flavours, has been carefully developed to meet government HFSS regulations, ensuring a fruity sweetness that can 'stand confidently against full-sugar and other HFSS-compliant items and not be perceived by consumers as reduced-sugar,' Chewits stated. Chewits Jewels are available to purchase now at select UK retailers, with further rollout later in the year.

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