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Coca-Cola has introduced a new limited-edition flavour as part of its Creations lineup: Coca‑Cola K-Wave Zero Sugar. The company said that the new flavour infuses the "taste of Coca-Cola with a refreshing burst of fruity-flavoured K-Pop magic," with the aim of creating connections between fans and artists. The can design features vibrant green, pink and purple LED screen patterns, drawing inspiration from the lively atmosphere of a K-Pop concert. Jung Hyun Kwon, category lead for Japan and South Korea at The Coca‑Cola Company, said: "Immersing fans in the vibrant world of K-Pop, Coca‑Cola K-Wave Zero Sugar is a celebration of shared passions from all over the world". "By collaborating with some of the biggest names in K-Pop culture, Coca‑Cola K-Wave Zero Sugar is bringing fans together through innovative experiences that bring to life their special and unique devotion for their favourite artists, and the powerful impact that K-Pop has on culture." Coca-Cola K-Wave Zero Sugar will be available in the US, Spain, Singapore, South Korea and other global markets.