The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Coca-Cola India Limited is planning to strengthen its presence in the packaged drinking water segment. The company will introduce its global water brand Bonaqua in select markets and revamp the Kinley brand.

“We are open to opportunities and our water business has been part of our overall growth story in the last eight quarters. We shall evaluate the market and depending on consumer needs take a call,” said Avinash Pant, Coca-Cola India Marketing Director.

In the last quarter, the company registered a 13% growth rate in its drinking water business in India. As a result Coca-Cola is test marketing its Bonaqua water brand and also plans to repackage the Kinley brand accompanied by a new marketing campaign. The new-look Kinley will be available in Delhi, Uttar Pradesh, Punjab and Rajasthan.

So far Coca-Cola has invested over $1 billion in India and will invest a further $250 million in the next three years. The bulk of the investment will go towards brand promotion and purchase of equipment.

“We are committed to investing in India and plan to invest $250 million in the next three years. India, as part of BRIC nations, is a market of strategic interest on which the company is focusing,” said Coca-Cola India President and CEO Atul Singh.