The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Nestlé-owned brand Coffee Mate has launched its first line of iced coffee in the US.
Available in two flavours – French vanilla and caramel – the iced coffees feature smooth coffee with Coffee Mate's liquid creamers. Each bottle holds approximately five servings of coffee with less sugar (25% less than the leading dairy-based competitor) and is said to be the sole non-dairy mainstream option for whitened coffee.
Leonardo Aizpuru, Nestlé's VP of brand marketing for the beverage division and business unit, said: “...This growing love for iced coffee – especially among Gen Z – presented an ideal opportunity for Coffee Mate to move beyond creamers for the first time in its 60+ years since inception".
"We’re excited to fuel our fans in a new way with a ready-to-drink iced coffee that gives consumers an easy yet indulgent way to enjoy at home.”
Coffee Mate is currently available at select retailers nationwide for $4.99 per 50fl oz bottle.