The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Coca-Cola has hired branding agency ATTIK to handle brand identity for its sponsorship of the 2010 FIFA World Cup in South Africa.

Coke is also the UEFA European Championship football sponsors, title sponsor of the Coca-Cola League, and uses Manchester United's Wayne Rooney as a brand ambassador.

Coca-Cola has also hired the agency to handle its Christmas 2008 below-the-line marketing activity, including packaging, point-of-sale and identity.

According to the agency, the new Christmas design will span the entire Coke range, including Coke Red, Diet Coke and Coke Zero. The new look will be used across all European markets.

* *