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Coca-Cola North America is set to place calories-per-serving and servings-per-container information on the front of all packages for its US beverage portfolio, beginning next year.

The move follows a 2003 Food and Drug Administration (FDA) Obesity Working Group (OWG) conclusion that calories should be given more prominence on food labels.

“We view our label as a powerful tool for education, an opportunity to communicate with consumers every time they choose one of our products at the store or have a Coca-Cola beverage on their table,” said Celeste Bottorff, Vice President of ‘Living Well’ at Coca-Cola.

“We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink – choices that reflect a sense of balance and moderation. It’s part of our Live Positively philosophy.”

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