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UK dairy drinks supplier Crediton Dairy has announced the launch of a new "indulgent milkshake brand". The Real Milkshake Company was inspired by the traditional American diner shakes. The range includes three flavours: white chocolate, salted caramel and chocolate fudge. Crediton Dairy's brand manager, Jo Taylor, said: “Flavoured milkshakes are still very much at the heart of the dairy drinks category but have been somewhat forgotten in terms of NPD and brands, especially in relation to adult consumers. We wanted to put this right by developing a distinctively branded range of authentic, thick and creamy shakes reminiscent of those found in American diners." She continued: “We believe that The Real Milkshake Company with its three decadent flavours will tap into a growing demand among adults for great-tasting, non-carbonated beverages that offer an indulgent treat. In formulating the shakes we have focused on delivering the same great taste as premium milkshakes but in doing so have ensured that they not only offer consumers great value but also stay within the HFSS guidelines.” The Real Milkshake Company range will be available at Morrisons stores nationwide for an RRP of £1.75 per one-litre sized carton.