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FoodBev Media
24 April 2023
Crnch Popcorn Concepts to launch Chupa Chups-flavoured popcorn
Crnch Popcorn Concepts, part of the United Food & Beverage Group, is launching a Chupa Chups popcorn range this summer. The Dutch company has combined the crunch of popcorn with the sweet signature taste of the Chupa Chups lollipops to create air-popped, gluten-free, glazed popcorn. Flavours featured in the range are Chupa Chups lollipop flavours apple, strawberry, cola and caramel. Yuri Roosblad, director, United Food & Beverage Group, said:‘’Either during big birthday celebrations or intimate family tv-nights. We are there, this time together with iconic flavoured Chupa Chups popcorn, to celebrate true joy. We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world.’’ The Chupa Chups popcorn will be available in a 110g bag and a 135g share bag. Marta Ballesteros, licensing manager, Perfetti Van Melle, added: “We are very excited at the prospect of Crnch Popcorn Concepts. Offering the fans of our brand many moments of joy and fun with every crunch of this popcorn that is so skillfully glazed in the Chupa Chups’ long-time, fan-favourite flavours.” The product will become available this summer in supermarkets and convenience stores in the Benelux, UK and Ireland.