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Cuno Foodservice is rebranding its product line under a new 3M Water Filtration name in a bid to emphasise its focus on water filtration and positioning as a member of the 3M family.

The name change will culminate in an official unveiling of the company’s new look, which is expected to take shape from 1 January 2008.

3M acquired filtration technology company Cuno in 2005 and has since worked with the aim of addressing global water supply quality issues and developing practical and affordable filtration systems for commercial use.

Cuno water group Vice President, Tim Carney, commented: “We are thrilled to have 3M recognise our pioneering contributions to the water filtration industry and put their brand name and trust behind our product. Now Cuno can benefit from 3M’s huge investment in technology and innovation.”

The revamp is also expected to assist the company to better support its multinational customers, enhance its product offering and make its range more readily available across a global marketplace.

“3M Water Filtration will continue to build on Cuno’s success and innovation, with new advances that uphold customer expectations,” said Cuno Director of National Sales, Rick Knasel.

The newest addition to the 3M fold, Cuno designs, manufactures and markets a comprehensive line of filtration products for the separation, clarification and purification of fluids and gases in various sectors, such as drinking water, healthcare and industrial.

3M serves customers in more than 200 countries around the world in markets including consumer, safety, healthcare, industrial and transport.