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8 April 2024

Cup Noodles unveils bagel-inspired noodle cups

Cup Noodles unveils bagel-inspired noodle cups

Nissin Foods has expanded its Cup Noodles portfolio with the introduction of bagel-inspired noodles. Everything Bagel combines noodles with sesame, poppy and caraway seeds, garlic, and dried onion in a cream cheese-flavoured sauce, making the ramen saucy instead of soup-based. Priscila Stanton, senior vice president of marketing at Nissin Foods, said: “We know noodle fans and foodies are constantly finding ways to elevate their instant ramen with different sauces, seasonings and unexpected ingredients. More specifically, consumers have been adding a dash of Everything Seasoning to their ramen since the craze took off, and we took inspiration from our consumer base to give everyone’s favourite noodles a creamy twist.” Everything Bagel with Cream Cheese is available for a limited time at Walmart stores for an SRP of $1.18.

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