The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Danone UK&I has introduced a new range of high-protein dairy snacks – branded as GetPRO – catering to individuals seeking to maximise the benefits of their exercise routines.
Containing between 15-25g of protein per serving, GetPRO’s full range of eleven products includes high-protein yogurts, mousses, puddings and drinks. In addition, GetPRO has no added sugars and low or 0% fat.
Tom Hickton, category director at Danone UK&I, said: “We noticed there was a genuine consumer need for great tasting, high-protein products that could support consumers on their fitness journey – and GetPRO is here to do just that. GetPRO will tap into the ever-growing protein segment here in the UK, cementing Danone’s leadership as the number one branded manufacturer in the yogurt category."
Zoë-Marie Ellis, head of nutrition & science communication at Danone UK&I, added: “At Danone, we believe nutrition is about making a positive contribution to health and wellbeing. For anyone working towards their own fitness goals, the GetPRO range is a great post-workout option that delivers on taste and offers a variety of different products to suit their needs. These products are packed with protein to help support the maintenance and growth of muscle mass. But the range is not just about health, each of the products taste great too, helping consumers optimise their nutrition after exercise.” The GetPRO range is available in-store and online at Sainsbury’s and Morrisons, as well as Waitrose and Tesco from mid-September and Asda from mid-October, with prices ranging from £1.25-£2.50.
