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Diageo has unveiled an alcohol-free version of its Gordon’s Premium Pink brand. Gordon’s Premium Pink 0.0% Alcohol Free Spirit, which is part of the brand's innovation strategy, features flavours of raspberry, strawberry and redcurrant.

Head of Gordon’s GB, Jessica Lace, said: “With the alcohol-free trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol".

Gordon’s Premium Pink 0.0% is available at Morrisons stores for an RRP of £15.00 per 70cl bottle, with plans to roll out across other retailers later this year.