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FoodBev Media
31 January 2024
Divine to launch pudding-inspired dessert bars
Fairtrade confectionery manufacturer Divine is set to launch a range of pudding-inspired chocolate bars – called Dessert Bar – in the UK. Inspired by the flavours of puddings, the range is available in three variants: cherry and almond bakewell, tiramisu and lemon cheesecake. Each bar features Divine's signature 100% dark, milk or white Fairtrade chocolate. Sophie Loveday-Davies, group marketing director at Divine, said: “We’re incredibly excited to be sharing our new range of Dessert Bars with fellow chocolate lovers". "We know that in increasingly challenging times, the power of the ‘pudding effect’ is more evident than ever before, with people looking for small, tasty treats to brighten the day-to-day. Our mission at Divine is to spread a little joy with our deliciously decadent range of Fairtrade chocolate, so we’re delighted to now be able to offer consumers a Divine-worthy dessert with the launch of our Dessert Bar range.” The bars will be available through Amazon and the brand's website from 9 February, as well as Ocado and Oxfam from the beginning of March for an RRP of £4.49.