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Dow and Avery Dennison have co-developed a new hotmelt label adhesive solution that enables polyolefin film labels and polypropylene or polyethylene (PP/PE) packaging to be mechanically recycled together. The adhesive is the “first of its kind” on the label market and is approved by Recyclass for recycling in the HDPE coloured stream, Class B. When the olefinic hotmelt is combined with a polyolefin facestock, the label and packaging can be treated as a mono-material and recycled together, offering better recyclability than standard hotmelts without compromising performance. Jarkko Pitko, senior research associate at Avery Dennison Materials Group EMENA, said: “The joint launch of this new olefinic hotmelt is a great example of how collaborating with partners across the supply chain, like Dow, is key to deliver innovations that help reduce waste, enable the circularity of plastics, and advance the circular economy”. Imran Munshi, global marketing manager, Dow Packaging & Specialty Plastics, added: “It is Dow’s goal to deliver 3 million metric tons per year of circular and renewable solutions by 2030. Collaborations like this will help accelerate our contributions towards a circular economy for plastic packaging.”