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Echo Falls to launch watermelon and kiwi-flavoured wine

Echo Falls has expanded its Fruit Fusion portfolio with the introduction of a watermelon and kiwi-flavoured wine. According to the brand, the Watermelon & Kiwi Fruit Fusion, with a 9% ABV, taps into "a demand for RTD cocktails and sweet ciders" to attract "existing consumers of these popular products towards fruit wines". Maggie Applegate, brand manager of Echo Falls, said: “We’re pleased to go above and beyond for Booker customers with this exclusive launch of a delicious new flavour. We recognise that retailers looking to attract young shoppers must be able to rely on Echo Falls, and expanding our Fruit Fusion range ensures they can do just that through their wholesaler.” The new flavour will be exclusively available at Booker Wholesale from March to May for an RRP of £5.50.

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