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Kellogg Company-owned brand Eggo has partnered with spirits producer Sugarlands Distilling Co to introduce a new brunch-inspired alcoholic cream liqueur.

With a 20% ABV, Eggo Brunch in a Jar Sippin' Cream is inspired by classic brunch flavours, infusing creamy liqueur with the flavours of toasted Eggo waffles, sweet maple syrup, butter and a hint of smoky bacon. Joe Beauprez, senior director of marketing for frozen foods at Kellogg, said: "Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savour for themselves". He continued: "Eggo Brunch in a Jar makes it easy for parents to kick back when they're not caring for their little ones. So, whether parents want to punch up a weekend brunch or savour some of those classic brunch flavours during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat." Eggo Brunch in a Jar is available at select US retailers nationwide.