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Rafaela Sousa

Rafaela Sousa

19 April 2022

Eggo unveils new Grab & Go Liege-Style Waffles

Eggo unveils new Grab & Go Liege-Style Waffles

Kellogg's-owned brand Eggo has unveiled a new range of on-the-go waffles that do not require a toaster. Eggo Grab & Go Liege-Style Waffles were inspired by Belgian street food and feature a golden brioche dough with pearl sugar bits. The waffles are available in two flavours: Buttery Maple and Strawberry. The new offerings are made with real butter, no artificial colours or flavours, and are already infused with maple syrup flavours. "We heard from parents that they often sacrifice their own needs, like skipping breakfast, in order to make sure their kids get a great start to the day," said Eggo's marketing director, Joe Beauprez. "That's why we created the new Eggo Grab & Go Liege-Style Waffles with busy parents in mind." Eggo Grab & Go Liege-Style Waffles are available at retailers nationwide in a four-pack box for an SRP of $5.99 and a 12-pack box for $12.99.

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