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UK-based English Cheesecake Company has launched two frozen cheesecake product lines, frozen cheesecake tubs and bites. The new formats have been crafted as part of the brand’s ongoing strategy to deliver creative indulgence and include five flavour varieties. The Frozen Cheesecake Tubs are available in chocolate fudge cookie dough or classic strawberries and cream flavour. The bites are available in Lotus Biscoff, cookies and cream or a vegan mango and passionfruit flavour. All of the brand’s products are made using 100% British dairy. The brand claims the frozen cheesecake bites and tubs are the first to be launched into major UK supermarkets. The new products are available nationwide in Tesco stores from 31 October, the tubs are priced at an RRP of £4.50 and the bites at an RRP of £4.00.