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19 August 2008
Evian becomes Official Bottled Water of US Open
**Evian Natural Spring Water has announced that it is now the Official Bottled Water of the Olympus US Open Series in a deal that will span the next five years.
**As part of this sponsorship, Evian will have a premium presence at New Haven's Pilot Pen Tennis held 15-23 August.
This year, Evian will host a number of highly interactive opportunities for guests of Pilot Pen. In addition to sponsoring a luxurious setting where tournament-goers can shop for exclusive products on <1>, guests to the Evian Booth will discover the source of pure play, with chances to win exclusive prizes, and even find themselves face to face with tennis superstar James Blake during his special appearance on Evian Day, 21 August.
Evian Day During Evian Day, approximately 10,000 guests to Pilot Pen Tennis will receive a complimentary Limited Edition James Blake Brumisateur. In addition to the daily sweepstakes at the Evian Booth, fans attending the tournament on Evian Day will also have chances to win autographed James Blake memorabilia or a full year's supply of Evian. Additionally, one lucky winner will get a chance to hone their skills with a trip for two to Saddlebrook Resort in Tampa, Florida, for professional tennis lessons.
Attendees of Evian Day will receive an experience exclusive to Pilot Pen Tennis – New Haven is the only stop on the Olympus US Open Series where fans have the opportunity to get up close and personal with its hometown tennis hero, James Blake. That afternoon, Blake will host a meet and greet photo opportunity at the Evian Booth to show his appreciation to the Connecticut fans that have supported him throughout his career.
"This year, we're particularly excited about our expanded involvement in the Olympus US Open Series," said Jeff Caswell, Vice President of Marketing for Evian North America. "This year, we're able to bring the full Evian Day experience to New Haven, and with the introduction of ShopEvian.com, we're able to offer fans at Pilot Pen Tennis unique and exclusive opportunities to commemorate their time spent with us at the tournament."
The Limited Edition James Blake Brumisateur The Evian Brumisateur Facial Spray will be hitting stands at the US Open and the Olympus US Open Series with a brand new, limited edition look designed by tennis superstar James Blake.
Evian will be honoring its partnership with Blake by donating a portion of the proceeds from the Evian Brumisateur to USTA Serves and the Harlem Junior Tennis and Education Program.
Blake is one of the top-ranked male American tennis players in the world, and he attributes much of his success to the impact that this organisation had on him as a young man.