The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
*Feel Good Drinks has teamed up with independent charity, Trees for Cities, for a national year-long tree planting partnership. This initiative will see Feel Good Drinks and the charity holding ‘Feel Good Carnival Planting Days’ throughout the year. *
“We think planting trees is a good thing to do, but we wanted our team and local communities to be able to get involved too, which is why Trees for Cities is a perfect partner for us,” said Dave Wallwork, Managing Director and co-founder of the soft drinks company. “These planting days will be loads of fun for all our team and our drinkers, as we don our wellies and get planting!”
Trees for Cities is an independent charity that works to transform urban wasteland into green spaces by getting the local community involved in the tree planting, and educating them on how to sustain the transformed green areas.
As well as tree planting, each carnival planting day will include face painting, live music, football games and loads of arts and crafts, including bird box making! As well as planting 1,000 trees, Feel Good Drinks will be supporting the partnership with sampling, digital and PR activity.
“The Feel Good Drinks Company has spreading feelgoodness and making people smile at its heart,” added Mr Wallwork. “Outside space provides communities with a place to relax and feel good, and we’re thrilled to have the chance to be able to do our bit to regenerate wasteland into places that locals can truly enjoy.”
The first of the five ‘Feel Good Carnival Planting Days’ kicks off on Saturday 1 March at Braithwaite Park in East London.
<1>.