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Botanical beverages maker Fentimans is adding a raspberry-infused lemonade to its soft drinks portfolio. Created using the Botanical Brewing process, Fentimans Raspberry Lemonade features a vibrant colour that is said to help increase customer consideration and appeal when displayed on store shelves. Jayne Andrews, marketing director at Fentimans, commented: “This is an exciting time for Fentimans and we see this as a real opportunity for further brand growth within the Lemonade category both in the on-trade and off-trade". Andrews continued: "We know our famous lemonades are firm favourites with shoppers who seek them out. And our consumer research identified a clear interest in our new Raspberry Lemonade. We are pleased to be rolling this out ready for the summer months.” Fentimans Raspberry Lemonade is available to customers in 750ml and 275ml formats. The new offering is currently available for on-trade hospitality venues.