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Finsbury Food Group, which has manufactured Thorntons bites range for two decades, is revamping the line by adding new products, packaging and brand messaging.  The company will release seven new product options, including: Chocolate Orange Caramel Shortcake, Toffee Apple Caramel Shortcake, Hot Cross Bun Caramel Shortcake, Peppermint Crème Brownie and Strawberry Dream Brownie; as well as two additions to its individually wrapped cake bars: Hazelnut Brookie and Salted Caramel Brownie.

“Thorntons cake bites have the highest impulse purchase rate throughout the category, and we know its look and flavour appeal is key to ensuring those impulse purchases remain high," said Jordan McCann, brand manager at Finsbury Food Group. "The range has enjoyed great success over the last 20 years, but we are constantly looking for ways to bring in new shoppers. The key to our ongoing success is to never take our eye off the ball when ensuring the range fits changing consumer trends."

He continued: “The Thorntons bites and bars are successful because they are perfect for sharing occasions and adding a bit of luxury to those moments. We know the chances to get together and share a treat have been few and far between but hopefully, in the not-too-distant future, people will have more opportunities to spend time together and we’re making sure we have the perfect treats for those times.”

Fiona Morgan, head of foodservice Ferrero UK & Ireland, added: “Finsbury has consistently found ways to bring the high quality and luxurious taste of Thorntons chocolate to cake products and this revamp is continuing that successful tradition. We’re excited to see the changes appear in the market and watch the range continue to go from strength to strength.”