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*New Jersey-based First Juice has received a 2008 PTPA Media award (Parent Tested, Parent Approved) and was also recognised in the PTPA Green Category. *

PTPA Media's mission is to discover and appraise new products designed for children and families. Winners of the prestigious Seal of Approval from PTPA Media are selected based on value, functionality, quality and appeal of the product. Being honoured with this award is a huge achievement for a product geared to babies, children and parents.

"We're excited to announce the winners of the PTPA Media Inc product call, Fall 2008," said Sharon Vinderine, a Director at PTPA Media Inc. "It's a win-win situation for the consumer as well as the manufacturer. Parents who are shopping for products for their families can look for our Seal of Approval and know that these products have been tried and tested by parents for parents."

First Juice, the first organic fruit and vegetable juice beverage for toddlers with half the sugar of traditional 100% juices, made its debut nationwide at Whole Foods Market and Babies "R" Us in January 2008.

It has become a favourite among parents interested in helping their children establish healthy eating habits from the start. PTPA Media Inc has reinforced that parents truly love the nutritional value and convenience of First Juice.

"To be recognised by PTPA Media is an honour. The only even more meaningful praise we receive is when a fellow parent serves their child First Juice," explained David Glasser, Founder and CEO of First Juice Inc. "Our nutrition and taste standards for the juice, and our convenience standards for the packaging, were uncompromising, and always will be."