The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Flävar, a lower-ABV spirits brand, has launched two new flavours inspired by Swedish dessert flavours – Blueberry & Lemon and Lemon Pie. Made on the shores of Lake Boren in Sweden, the new flavours are described as a modern spin on a retro classic.

The blueberry and lemon flavour is reminiscent of an indulgent muffin, said to be a much-loved treat in Sweden. Meanwhile, the lemon pie flavour features a zesty taste with a hint of vanilla for creaminess. Brand director, Matt Bandy, commented: “Flävar exists to bring flavour and flair to the lower ABV spirits category. We set out to create innovative and versatile flavours that inspire people to explore new delicious-tasting drinks. Flävar is for people who want the good times to taste great and we're on a mission to make the shot drinking experience both premium and mouth-watering.” The new products join the existing range which includes: Flävar Salted Caramel, Flävar Strawberry and Lime and Flävar Raspberry & Liquorice. Both flavours are 25% ABV and are available online for an RRP of £19.99 for 70cl.