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1 February 2024

Fridge Raiders unveils latest innovation

Fridge Raiders unveils latest innovation

Pilgrim’s Food Masters-owned brand Fridge Raiders has unveiled its latest innovation, Fridge Raiders Poppers in Cheesy Nacho flavour. Crafted to cater to consumers with busy lifestyles, the high-protein chicken bites feature 100% chicken breast pieces in textured coatings, which the brand says results in “intense flavour delivery”. Chris Doe, UK marketing and innovation director at Pilgrim’s Food Masters, said: “We're thrilled to introduce Fridge Raiders Poppers, a delicious and convenient ready-to-eat option for consumers. Our newest innovation marks our commitment to bringing great-tasting choices to the forefront of the snacking market and is a great addition to our popular core range of Fridge Raiders products." Consumers can purchase the new Cheesy Nacho Poppers in Tesco stores across the UK, with further rollout planned for April, when the brand anticipates to launch its second flavour.

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