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Energy drink company G Fuel has launched Energy + Protein, a zero-sugar, two-in-one powder combining caffeine and whey protein. The new formula is crafted for both gamers and exercisers, designed to help build muscle while providing an energy boost. Available in three flavours, Chocolate, Café Mocha and French Vanilla Latte, each serving provides 15g of quality whey protein and is packed with vitamins and antioxidants, while containing less than 100 calories. Each serving also contains 140mg of caffeine, sourced from premium coffee plants and enriched with carefully selected coffee beans and cocoa powder, helping consumers boost energy, increase alertness and positively impact reaction time. Bryan Crowley, G Fuel’s CEO, said: "When I joined G Fuel, building a culture of innovation was at the top of my priority list, so we're all very excited about reaching this important milestone. Energy + Protein is a two-in-one game changer for our fans that combines our signature energy formula with the power of protein in one delicious drink." Designed for multiple occasions – whether served as a morning coffee substitute, a midday pick-me-up, or a burst of energy before exercise, G Fuel Energy + Protein is designed to be a convenient and effective choice for maximising energy. Crowley continued: "One serving of G Fuel Energy + Protein is an excellent way to activate your metabolism for the day. The combination of caffeine from coffee and premium whey protein is a potent way to initiate thermogenesis, effectively turning up your metabolic engine to burn more calories. Plus, protein in the morning has been shown to promote satiety (absence of hunger), have minimal effect on blood sugar and improve cognitive functions such as attention and memory." The new G Fuel Energy + Protein line is available to purchase in US retailers now for an RRP of $39.99 per 20-serving bag.