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FoodBev Media
30 January 2024
Garden Veggie introduces range of tortilla chips
Hain Celestial Group-owned brand Garden Veggie has introduced a new range of tortilla chips, called Flavor Burst. Available in two flavours, nacho cheese and zesty ranch, the gluten-free tortilla chips combine five different vegetables, including spinach, beet, red bell pepper, carrot and tomato. Made with wholesome ingredients, such as non-GMO corn, Flavor Burst contains no artificial flavours or preservatives. Ed Kaiser, Hain Celestial's senior director of marketing, said: "The snacks aisle is crowded with tortilla chips that are viewed as a guilty pleasure. Meanwhile, the few better-for-you tortilla chip options that are available, are often marketed towards adults or specialty diets, such as keto or low carb. Flavor Burst delivers on the unmet consumer need for a delicious, better-for-you snack that both kids and parents will reach for." Flavor Burst's tortilla chips will be available at retailers across the US and Canada from next month.