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General Mills has expanded its Trix cereal brand to the snacking sector with the launch of Trix Popcorn. General Mills describes Trix Popcorn as a "perfectly balanced sweet and salty snack". The popcorn features a Trix-flavoured fruity glaze, along with bits of cereals. The latest launch joins General Mills' brands – Cinnamon Toast Crunch and Cocoa Puffs – lineup of snackable popcorns. Trix Popcorn is available at Sam’s Club for $6.48 for a 20oz bag and will roll out at Walmart stores for $3.69 per 7oz bag from October.