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Golden Acre Foods is set to launch its Dairy Valley Paneer in Sainsbury’s stores nationwide.
The 200g packs will be available from next week at £3.50, with a Tesco listing scheduled to follow in November.
The launch comes as paneer continues to gain visibility beyond traditional South Asian independent retailers in the UK. The Indian cheese is a staple of South Asian vegetarian cuisine and is increasingly being adopted by a broader consumer base.
Golden Acre said Dairy Valley Paneer is differentiated by its traditional production methods, with the product made by Indian chef Bipen Sharma. The company said this approach is designed to replicate the clean taste and soft texture associated with traditionally made paneer.
The paneer is also designed to be spreadable and suitable for crumbling into dishes, reflecting how the product is traditionally used across the Indian subcontinent.
Rebecca Cutter, marketing director at Golden Acre Foods, said: “Dairy Valley Paneer is setting a new benchmark for quality in the world food category."
She added that the Sainsbury’s listing forms part of Golden Acre Foods’ wider strategy to expand authentic world food products across major UK retailers.
Dairy Valley founder Bipen Sharma said the product has been developed to reproduce the characteristics of paneer traditionally made in India.
The company chose Bulgaria as the location for its European production facility, with Sharma saying the milk sourced from local cows is a close match to the milk used in India.
“Our Dairy Valley paneer is as authentic as it can be outside of India,” Sharma said. “It looks, feels and tastes just like the real thing.”
The company believes the product’s versatility could help it appeal beyond existing paneer consumers, including shoppers looking to experiment with South Asian cuisine and ingredients.
The Sainsbury’s rollout marks the next stage of Dairy Valley’s UK retail expansion, with Tesco set to follow in November.
