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Golden Acre Foods to introduce new range of protein snacks

UK food distribution firm Golden Acre Foods is set to introduce a premium range of protein snacks called Hungry Boar. Hungry Boar is available in four flavours: chicken, pork, flamin' peri peri and flamin' jalapeno. Targeting the adult meat-snacking market, the product line is designed primarily for men aged 20-40. In addition, the gluten-free meat sticks offer a source of protein and no artificial colours or flavours. Rebecca Cutter, head of marketing at Golden Acre Foods, said: “There has been little new news in chilled meat snacking over recent year, so we are really excited to be launching this range, as there is a clear opportunity to bring a more adult meat snacking proposition into the category. “These thin sticks of seasoned meat are the perfect protein snack for eating on your own or sharing – 185g of meat goes into every 100g of Stickler, and each stick is bursting with flavour. A snack designed to fill you up, we’re confident the Hungry Boar range will be hugely popular among adult male consumers looking for a tasty protein kick.” The new range will be available in participating supermarkets, convenience stores and wholesalers, for an RRP of £2 for a 70g pack.

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