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FoodBev Media

FoodBev Media

24 July 2008

Greiner Packaging revives old drinking ritual

Greiner Packaging revives old drinking ritual

Together with Krugmann, a German specialist for fine spirits, kavo by Greiner Packaging has brought back an ancient drinking ritual. A new packaging made of PET was created for Sambuca con mosca, a traditional Italian anise liqueur. The idea of the bottle in a bottle combines liqueur, coffee beans and a book of matches.

Enjoying Sambuca follows a ritual which, according to legend, came into being many centuries ago. According to lore, an elderly lady used to serve her home-made Sambuca to her family. Lured by the sweet flavour, three flies always sat down on the rim of the glass when she was pouring the drink. So the lady came up with the idea of serving her Sambuca with three coffee beans. To be assured that the 'flies' were really dead, the Sambuca was lit before drinking. This ceremony has been practised to this day. Lighting the drink produces an additional effect: the raw beans get roasted in the burning Sambuca within seconds.

The bottle in a bottle kavo by Greiner Packaging and Krugmann have worked closely together and developed a packaging solution which integrates all the ingredients used for the Sambuca drinking ritual. The bottle in a bottle consists of two PET bottles. The inner bottle holds 0.7 litres of Sambuca and the outer bottle offers space for the coffee beans. The coffee beans can be taken out through an opening which has been stamped into the bottle wall and decorated with a label. A book of matches which hangs around the neck can be used to light the anise liqueur.

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