The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
American restauranteur and television presenter, Guy Fieri, has released a new product line of flavoured malt beverages, Flavortown Spiked. Produced in partnership with Two Roads Brewing Company, Flavortown Spiked Fruit Punch offers a blend of fruit flavours and "bold" taste. Crafted with real cranberry and orange juices, the drink brings notes of fresh berries and fruit, boasting a 6% ABV. Fieri said: "It's happy hour in Flavortown, and we've got real-deal fresh flavours that pack a punch. Just like I'd make in my own kitchen, we use real fruit juices and high-quality ingredients to deliver fast, fresh flavour every time." Flavortown Spiked Fruit Punch can be purchased in six-packs of 12oz cans for $11.99. Additionally, larger 19.2oz cans will be introduced in early 2024. In addition, Two Roads Brewing said that Flavortown Spiked Fruit Punch marks the beginning of an expanded line. In early 2024, a variety pack featuring additional spiked punch and hard tea recipes, inspired by Fieri's favourite drinks, will be introduced.