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UK chilled desserts brand, Gü, has introduced a new limited-edition blonde chocolate treat with the launch of Gü Gold cheesecake. Gü Gold features a gold chocolate caramel crème layered over gold chocolate cheesecake and gold chocolate crème, as well as containing a crunchy biscuit base. Anthony Wells, Gü’s chief marketing officer, said: “As the market leader, it’s never been a more critical time for Gü to deliver exceptional and modern indulgence that inspires purchase and drives category growth. Our most sought-after treat, limited edition Gold, kick starts Gü’s most ambitious year of innovation and sets the standard for what’s to come.” Gü limited-edition Gold is available at Sainsbury's stores for an RRP of £3.95.