The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Premium British iced tea brand Harry Brompton’s has secured £2 million in growth capital from private investment office Traditum, fuelling its expansion across the UK and international markets.

Already established in the grocery sector, the company will use the funding to accelerate its entry into the on-trade, out-of-home and overseas channels.

The £2 million investment was led by Iain Marlow and Oliver McRae of Traditum, with McRae joining the board of Harry Brompton’s parent company, Tudor Drinks. The partnership marks the start of a major growth phase.

Ian O’Donohue, founder and chief tea officer of Harry Brompton’s, said: “Over the past few years, we have seen fantastic consumer response to Harry Brompton’s and the overall premium iced tea sector. This investment from Traditum will help us innovate our range, reach new audiences and continue shaping the future of non-alcoholic refreshment.”

He added: "I am incredibly proud of our team’s commitment to quality and grateful to JW Markets for our introduction to Traditum. At Harry Brompton’s, we take natural ingredients from farm to bottle, sourcing black tea ethically from Kenya’s Great Rift Valley, renowned for producing the world’s finest teas.”

Iain Marlow, head of investments at Traditum, commented: “At Traditum, we back small businesses with big ambitions, strong leadership and a genuine passion for what they do. Ian O’Donohue and Harry Brompton’s tick every box. The brand has already carved out a niche as the iced tea of choice for consumers who value quality and authenticity."

"Our investment will enable Harry Brompton’s to strengthen distribution, grow brand awareness and meet the increasing demand both in the UK and internationally.”

The transaction was introduced by executive search firm JW Markets, who work closely with both Traditum and Harry Brompton’s. Legal and advisory support was provided by Browne Jacobson, RSM and Osborne Clarke.

Top image: © Harry Brompton's