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FoodBev Media
19 March 2008
Healthy Food Brands has Sweet'N Low rights
*Healthy Food Brands LLC has purchased the exclusive licensing rights to market Sweet'N Low brand sugar-free candy and Sunkist candy from Simply Lite Foods. *
The agreement permits Healthy Food to market Sweet ‘N Low products globally and Sunkist products in the US. The company says it plans to develop new items in both lines.
“The sugar-free product attributes of Sweet'N Low and the fact that Sunkist confections have 35% less sugar than other leading brands, fits well within our company portfolio of having ‘better for you’ brands,” said JoAnn DeTurris, vice-president of Healthy Food Brands. “We're pleased to work with two such world-renowned brands and look to acquire others in the near future.”