The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
US based Hiball Energy has received a major boost by picking up a listing for Hiball Sparkling Energy Water at all 250 American stores of Whole Foods Market. Wholesale organic food distributor United Natural Foods will deliver the drinks to the retailer. The purified sparkling energy water is already sold all over the country at Safeway and Wild Oats as well as at various regional natural food chains and independent grocery retailers.
Whole Foods Market Senior Global Grocery Coordinator Perry Abbenante commented: “We are excited about Hiball Energy products because the company is pioneering the completely new category of sparkling energy water. Hiball is a great fit for Whole Foods Market because it’s a unique product in a cool-looking package that offers an alternative to the standard energy drink.”
Hiball Sparkling Energy Water is available in five natural flavours: original, orange, wild berry, lemon lime and grapefruit. The range is completely free of sugar or sweeteners, artificial ingredients and carbohydrates. Each 10oz glass bottle contains just 10 calories per bottle yet delivers 75mg of natural caffeine, the same level of caffeine in the average cup of coffee served in North America. The purified sparkling water also contains a proprietary blend of taurine, natural herbal extracts, B vitamins and natural fruit flavours.