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Higgidy expands portfolio with frozen range

UK pastry brand Higgidy is set to make its frozen debut in partnership with supermarket chain Waitrose, as it launches a range of new products. The new frozen range boasts four new SKUs in twin-packs of pies or quiches, ready to cook in 30-35 minutes in a conventional oven or air fryer. The new frozen range includes a Chicken and Creamy Leak Pies, Roasted Red Pepper and Basil Quiches, Roasted Butternut Squash and Feta Pies and British Steak Pies. Higgidy CEO Rachel Kelley said: “We wanted to offer our customers a convenient way to have Higgidy on hand whenever they need us, launching a new frozen range is a great way to do this. We are proud to partner with Waitrose to bring these products to market and are looking forward to introducing our popular pies and quiches to a wider audience.” Neil Whelpton, partner and Frozen Buyer at Waitrose, added: “We are so excited to be bringing Higgidy to our frozen aisle, the products they have created specifically for us are just so tasty its tricky not to eat a twin pack by yourself! I hope our customers try and love them as much as we do.” The new products’ RRPs range from £5 to £5.95 and launch exclusively into Waitrose supermarkets from 18 September.

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