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The new deal will see Highland Spring branding appear on all Davis Cup team wear at the forthcoming tie against Argentina in Buenos Aires, and again on future ties throughout the year. Also, as 'official supplier' to the LTA, Highland Spring will be present at all major LTA events, including each of the international events staged at Eastbourne, Nottingham and Edgbaston.

Highland Spring is the first brand to commit to the new commercial programme launched by the LTA. The new programme will see the LTA reduce the number of commercial partners down from 48 to around 10.

Sally Stanley, marketing director of Highland Spring, said: “Developing our association with tennis is integral to our sports sponsorship campaign. This new LTA partnership and our continued support for the GB Davis Cup team provides us with an excellent platform to showcase the Highland Spring brand, and demonstrates our long-term commitment to supporting British tennis. It’s also important for us to forge the link between active sports and good hydration, and tennis does this perfectly.”

Roger Draper, chief executive of the LTA, said: “We’re delighted to be continuing our relationship with Highland Spring and look forward to working with them over the coming years. We have made no secret of the fact that British tennis is looking for commercial partners to assist us in transforming the sport over the next five to ten years, and having a brand as prestigious as Highland Spring is a perfect way to kick-start our new commercial programme.”