The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Highland Spring has teamed up with Nintendo and Andy Murray to launch a new on-pack promotion. Launching in May 2008, consumers will have the chance to win Nintendo Wii games consoles, as well as the opportunity to join Andy Murray for a Nintendo Wii tennis match at the National Tennis Centre in Roehampton in the UK.

To enter the free prize draw, consumers can register via text message or on the dedicated competition website at www.gowiild.co.uk. This exclusive promotion will feature on the majority of Highland Spring’s retail packs from May 2008.

Highland Spring Marketing Director Sally Stanley said: “Highland Spring is committed to supporting British tennis and reinforcing the health benefits of staying hydrated during sport. In the run up to Wimbledon, our Go Wiild with Andy Murray sales promotion is a fantastic way of communicating this.”